SiriusXM App Tile Design System

For this design system, we developed style guides for 12 distinct content categories within the SiriusXM streaming app, with the goal of producing assets for product and marketing at scale. Creative direction emphasized capturing the essence of each content piece while maintaining a premium, energetic, vibrant, and legible aesthetic.

The design process involved ten 8-day sprints that included close collaboration and cross-functional creative reviews with content, product, and experience design teams.

14k+ assets were produced and led to a net increase in CTR of content.

Role: Group Creative Director