SiriusXM Multi-Genre Content Campaign

This campaign aimed to increase brand awareness, consideration, and impression for SiriusXM with a new, youthful audience – proving that SiriusXM is the destination for what’s trending in music, talk, sports, podcasts, and more. Led by relevant consumer insights, we leaned into the idea of “personal connection” with content to develop a modular design that could scale to support multiple genres of content on the platform. The ads ran on social, digital, and out-of-home channels.

Three concepts were tested with consumer focus groups and the results informed the final direction shown. The campaign resulted in increased CTRs and reduced cost per acquisition.

Role: Group Creative Director