Pandora All In Campaign

This campaign aimed to promote Pandora's updated mobile experience and acquire new users through out-of-home placements, TV/OTT spots, and digital ads. Leaning into the theme “Be you. We’ll be your music.” we employed cheeky copy and (of course) audio to highlight the brand’s unique ability to transform any moment with the perfect soundtrack.

Featuring 12 unique pieces of art, the campaign translated to over 500 production files and led to increased registered users and awareness of the revamped app.

Role: Group Creative Director
Note: OTT/TV spots produced in partnership with Paul Briganti and Tool