Pandora Rebrand

With new products, features, and content on the horizon, it became crucial for Pandora's brand to reflect the shared passion between the company and its listeners for artists and their music, in a fresh and innovative way.

The refreshed visual identity captures the energy and emotion that artists pour into the creation of their music, composing form + color + pattern, similar to the harmony + melody + rhythm of a song. The P icon serves as a portal to Pandora's diverse music catalog, ultimately embodying how music might look.

Awards: How In-House Outstanding Achievement Award, SF Design 100 Gold Winner, The One Show Merit Award

Role: Senior Designer