SiriusXM Sports Campaign

This short-form video ad was a key component of an integrated marketing campaign focused on the theme of “listening like you’re there.” Our goal was to boost listener awareness, consideration, and trial sign-ups by showcasing the immersive sports content experience offered by SiriusXM. We solved for this advertising challenge with a sound-first approach – crafting the track from various sports sounds (skates on ice, revving engines).

Three concepts were tested with consumer focus groups and the results informed the final direction shown.

Role: Group Creative Director