SiriusXM Audience Experiments

Utilizing email, we tested our way into new creative strategies for one of SiriusXM’s key target audiences. The designs shown here were informed by qualitative and quantitative research prior to launching in market with the goal of elevating the brand and increasing early app engagement.

Case Study available to present.


Role: Group Creative Director

Optimized Designs

Quantitative Testing Variations

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SiriusXM Sports Campaign