Pandora Sound On Campaign

This campaign aimed to boost brand affinity and time spent listening on Pandora through out-of-home placements, OTT spots, and digital ads with a focus on the theme of “Spring”. Embracing the season’s sense of renewal and motivation, we helped listeners discover their unique sound on the app.

“The music that moves you, the rhythm that fuels you, the album that inspires you to be uniquely you.”

Featuring 16 unique pieces of art, the campaign translated to over 200 production files.

Role: Group Creative Director
Note: Artist photography in-house; Lifestyle photography by Jeff Vallee